An over-lapping plastic shell. An inner boot. A foot bed. Four Buckles. A few bells and whistles. Most ski boots today are very much the same now, as they were thirty years ago. Skis on the other hand, have undergone dramatic improvements and continue to evolve (as have poles, goggles, helmets, apparel…), while boots remain virtually unchanged. Technological advancements have been made in all other aspects of our lives, yet there has been no real innovation in ski boots until the Apex Ski Boot System was introduced a couple of years ago.

Snowboard boots have always featured a flexible exterior and comfort that no ski boot could offer. Snowboarders could walk comfortably to the lift, perform all day on the mountain, and never worry about having cold, cramped or painfully uncomfortable feet. Watching this scene play out over the last twenty five years inspired a boot that affords skiers the same combination of performance, comfort, and incredible warmth on the slopes, paired with easy walkability and solid traction off of the slopes.